As the Founder and Artistic Director of Real93543, Robin Rosenthal has been actively involved in creative place-keeping projects with the Southeast Antelope Valley community, facilitating arts-based explorations of local identity and fostering social connections. The conceptualization and execution of "It's Just the Desert" emerged as a community response to the often-heard justification for desecration of the Western Mojave corner, using the 19th-century cyanotype process to create photograms that symbolize the dualities and contradictions of the desert environment through a combination of found objects and words.